Step 8. Create a Communication Plan
Your communication plan should be part of your general plan
(the vision, goals and targets you’ve defined)
to become a successful artist.
In other words, all your artist related communications need to
respond to how they help you
reach your goals and targets.
Therefore, defining your vision, goals and targets is a necessary preliminary process
you need to have done before working on your communication plan.
so if you haven’t done it yet, define your vision, goals and targets.
Otherwise you will most likely be setting up all kinds of
ineffective and untargeted actions as part of your communication plan.
So what is your communication plan?
Also, how does your communication plan differ to your vision, goals and targets?
Your communication plan defines how you plan to interact
with various people, communities and audiences to:
Help you realize your vision, goals and targets.
Open you up to new opportunities that emerge from networking with others.
Some possible segments you could prepare your communication plan for:
Labels you are interested in
Owners and editors of blogs you want to be published on
Artists you can learn from
Artists on your level
Artists you can teach
Music industry contacts to take notice of you
Music industry contacts to learn from
Your social media friend base
Your YouTube subscribers
Your Soundcloud followers
Your Twitter followers
Your Facebook followers
Your Instagram followers
Your mailing list
Equally important, list websites, forums and any other places
where a potential fan base for the kind of artist you are lurks.
Add those places as targets to hit in your communication plan.
to write your communication plan, you need
a good understanding of the kinds of people you aim to communicate with:
What do they want?
What do you want from them?
What can you contribute to them?
How can you arrange your communication with them so that they benefit from you?
How can you arrange your communication with them so that
you can both maintain a valuable, mutually beneficial relationship?
Also, you need to know all kinds of communication formats and lingo
that these people use so that you can
prepare for how to best approach them.
There is more on that in “Step 9. Implement Your Communication Plan.”
Check out the Communication Plan Example.
Check out my Fiverr gig
The Internet Guide for Rappers – 10 Steps to Establish Your Artist’s Online Presence and Branding [eBook]Get PDF Version Get Kindle Edition
What is The Internet Guide for Rappers, and what will it give you?
A step-by-step process of scrutiny on your artist name: its strengths, weaknesses, what you can change, and what you can’t.
A one-time task that will set the foundation of your artist name’s online real estate.
An essential process that will guide you to find what will make people want to become your loyal advocates.
Frame the perception you want others to have of you as an artist in a 1-2 sentence zipped format.
How to put together a snapshot of your strengths, motivations and uniqueness as a rapper, including examples.
What kinds of photos you need to have of yourself, and tips for how to make yourself more photogenic.
A guide for how to plan your networking in the upcoming 12 months in order to help you realize your goals, and also to open you up to new opportunities.
A checklist for you to apply across all your communication channels to maximize the impression you make.
The importance of differentiating your artist profile and your personal brand from the very beginning, and how to setup your artist profile as an extension of your personal brand.
A guide to fill out your artist characterization, as described in “Step 3. Characterize Your Artist Profile.”
The must-have parts of every artist’s bio to help you write your bio comprehensively and quickly, as described in “Step 5. Write Your Artist Bio.”
One example of how a 12 month communication plan looks like, for you to apply to your own networking actions over the next 12 months, as described in “Step 7. Create a Communication Plan.”
Template of the communication plan checklist described in “Step 8. Implement Your Communication Plan” for you to apply across all your communication channels, to maximize the impression you make.