Cloudy Retro – Eleven Thirteen Sixteen [Album Review]

By 44faced on Aug 29, 2018 in Music , Reviews - 0 Comments

While going through a year of blows with a rough kidnapping and a broken engagement, while making it through college, and for reasons only known to him, not being able to tell a word of this to anybody, Cloudy Retro dropped clues about his mental anguish in his raps and songwriting, and the album, Eleven Thirteen Sixteen is the result. A determined outpouring of cryptic lyricism flows relentlessly throughout the 16-track album, testifying to the fact that it’s not just an album for Cloudy Retro, but a means for maintaining focus among turbulent environmental circumstances.

Not your typical hip hop or rap album, in Cloudy Retro’s words, Eleven Thirteen Sixteen “draws influence from a variety of musical genres from several regions around the world, including Morocco, Japan, Chile and China.” The global eclecticism is evident from the very outset, as the opening track, “Babycakes,” leads with Hawaiian guitar playing alongside a high female voice in the background, followed by a boom-bap drum beat kicking in together with Cloudy Retro’s sixteenth-note rap-vocal delivery, a technique often used throughout the album. The confident rolling of the voice and drums abruptly takes a step back after a few bars as the first hint of something wrong happening peaks in, an intercom-like recording of a person becoming mentally disoriented during a pizza order: “Hi, I wanted to order a pizza please. Uh, damn. I don’t know. I can’t remember. Sorry.” The track ends prematurely at the one-minute mark.

Instrumentally, each track unfolds another part of the world, with the Spanish guitar guiding the second track, “Yeah Habeeb Tea,” the trap of “Rose Gold,” the acoustic rock guitar four-chord progression driven “Windy Love,” a pop Rhodes organ and piano driven beat with “Ramadan,” the free-flow guitar, subtle keys and percussion in “Sunscreen,” an electro-dance-with-a-twist in “Honestly,” a hypnotic sweeping synth and repetitive beat structure in “Adderall,” another acoustic guitar track with boom-bap drums, reminiscent somewhat of 2pac’s “My Block” but with a completely different vocal delivery in “Get Wasted,” a band-like setting with acoustic guitar, piano, keyboard, female backing vocals and drums for “Ten Years Speech,” delicate and sparse bell-like keyboards gradually developing into an ensemble of synth-strings, flute, electronic boom-bap drums and female backing vocals in “Embrace the Faker,” a xylophone with a deep synth and 808 strangely working harmoniously with the first entrance of RnB voice and Cloudy Retro’s signature contemplative rap in “Twelver.”

“Jeem Dream” can be considered the album’s title track, strutting in with invigorated vibe at track 13. Its repetitive grooves and lyrical structures make it the easiest to absorb, turning it into the album’s catchiest song. The hook—“27 letters in the alphabet, I said I wanted one. 27 letters in the alphabet, I said I want none”—carves its way inside your brain as Cloudy Retro repetitively forces it as a hook, and continues bouncing off it into the verses. Cloudy Retro once again drops clues as to what he’s going through in a cryptic code of alluring lyricism that has a quality of slipping through your fingers the more you think you’re grasping its meaning. Genius’ annotators would have a PhD dissertation on their hands with this release.

After “Jeem Dream,” “Pagan” on track 14 also makes a strong statement, being the first track where the female voice exits from the background, and forms the most powerful element in the hook. Four-to-the-floor piano stabs, back-and-forth kick-and-snare dialog, and Middle East-inspired strings set the foundation for Cloudy Retro’s verbal painting of a scenery and events that becomes all the more elusive the more its details become clearer.

Albeit a very personal release to Cloudy Retro, Eleven Thirteen Sixteen further delineates hip hop and rap in its heyday era of being able to take any kind of instrumental influence from around the world, add a beat and rap a message over it, and allow the artist to communicate his or her deepest feelings, questions, doubts, anxieties, pleasures and pains. Cloudy Retro makes the point with Eleven Thirteen Sixteen: first and foremost, the artist uses the medium to communicate these feelings and make sense of things to himself, and by delivering it to the cloud, he leaves his door slightly open, so anyone can come and start trying to decode the tapestry of states that Cloudy Retro went through during this stormy time in his life. In Cloudy Retro’s humble words: “Because I wasn’t able to speak about the kidnapping or the break-up with anyone until a year later, I wrote the entire album and hid subtle clues throughout its lyrics as a cry for help. This album is a lot more to me than just an album. It may not be perfect, but it’s mine, and I’d love to share it with everyone.”

Aaron D – Trap [EP]

By 44faced on Aug 18, 2018 in Music , Reviews - 0 Comments

Aaron D - Trap

Aaron D is a deeply intelligent MC whose appreciation of lyricism and conscious topics merge with a trap, slap-in-the-face aesthetic. Keeping his composure, calm, commentating on a wider perspective of the world, blending with personal stabs, but with an abstractedness that lets the listener fill in the gaps of what he’s meaning. The “Trap” EP is an entanglement of determined seriousness, abstract expansiveness and stream-of-consciousness thought experiments. His vocal lyricism tunnels into dense bass-filled beat forests and spreads tentacles into as far as the listener wishes to contemplate a string of phrases. “Trap” seemingly has all the elements of a modern underground rap classic, but if you try to decipher the inner goings-on of the lyrical tapestry, you’ll forage a labyrinth of possibilities and have a constant bass-driven hypnosis underlying your experience.

This Unsigned, Unknown and Unheard Rapper Is Working on Getting 1 View and 1 Like

By 44faced on Aug 11, 2018 in Music , Reviews - 0 Comments

Unsigned, unknown, unheard (at least for now) you’d walk past KF Greatness and fail to recognize under his humble external appearance the passion burning under the surface. But his mixtape France Nights boldly cuts straight through the fluorescent flamboyance of 2018 rap by relentlessly pumping an AR-15 heart through a 19-year-old throat that sounds like it’s been inhaling and exhaling smoke for 30 years in an underground car park—a sound other rappers and producers are fiddling with pedals and plugins to try reach. An outsider to the mumble and cursive styles of his Soundcloud peers, KF Greatness articulates lyrical clarity with a flow so natural it sounds like he was forming rhymes when everyone else was just starting to say “Mommy” and “Daddy.”

Throughout France Nights, KF Greatness seeks to brush away the layers of negativity, fabrications and falseness surrounding him, and express the inner voice that speaks his truth: self-reassurance, self-motivation, self-determination and hard work to remain adhered to his goals and work (“My Calling” and “Steady Grindin”), relationship problems (“My Trust In”), appreciation and blessings for his family (“Outta Here/Family”), finding strength to pursue his dreams despite ongoing criticism and negativity (“Doubted Me”), the little devil on KF Greatness’ left shoulder deploying a diss track against his unbelievers (“Alter Ego”), the inability for KF Greatness to be understood, where as much as he outputs, he can’t get all the experiences he’s had through to people (“Understand Me” and “Thru It All”).

In an era where the introverted lyricist come up is getting replaced by extravagant buzz-generating social media experts, the search to find and communicate realness, values and awareness of one’s movements in society remains to be the undying essence of hip hop that lives on through KF Greatness. No matter how many views, listens and likes accumulate, KF Greatness is focusing on just one view—his own—and being true to it.

CTB’s “On Me” Music Video Will Make Your Day So Much Better

By 44faced on Aug 11, 2018 in Music , Reviews - 0 Comments

Surrounded by luxurious California perfection—smooth low rider cruising in spacious, weed-enhanced Cali air, loose bills on the floor, wads of cash in hand, big bags of the good herb, and spicy video hoes—CTB (Calitreeboy) flaunts textbook West Coast status in his new single and music video, “On Me.”

Filmmaker Angelo Deprater‘s cinematography blends the sleekness of the Cali vibe together with subtle bouncing elements—the convertible’s green furry dice, sharp rhythmic video cuts, and even tree branches—visually mirroring producer Imakefirebeats’ drum and bass grooves. The video dances with the percussive hits and smacks, the 808’s leaps and slides, and the Chronic-era reminiscent low synth stabs.

CTB’s presence, both vocally and visually, takes center stage. Cellphone in hand, smiling at the good life, serious at the work ahead for the better life, he’s the hard work-focused entrepreneur that makes time for a good time, available to talk if money’s involved, and enjoying every moment of it. Musically, his melodically-enveloping vocal delivery rides the beat with confident and effortless calm.

Lyrically, “On Me” takes swings at the core of personal responsibility: that your life is what you make of it. An interweaving of creative wordplay, sometimes simple and to-the-point (“hit the club and my energy is felt, touch a bitch and her pussy starts to melt”), other times comedic (“hit my line all I understand is money, I’m mean to my bitch like Al Bundy”), but the essence of CTB’s message that penetrates the peaks and valleys of entrepreneurial emotion in the hook:

“Everything’s on me.”
“If I get to the top, it’s on me.”
“If I don’t do nothing… on me.”
“Man I’m buying out the bar, it’s on me.”

Starting with accepting full responsibility for one’s actions and success “Everything’s on me, if I get to the top it’s on me,” the hook dips into the opposite introspection that internally burns anyone wasting their time—”If I don’t do nothing… on me”—and from that wake-up call, immediately kicking into optimistic wordplay suggesting that CTB has the means to “buy out the bar,” that he’s doing well, sharing his success with his friends.

If CTB is aiming for the top, then he’s definitely gaining respect and fans on his way up from this single and music video. Such top-end, integrative production demands attention.

44faced Personal Note: As a reviewer, I listened to and watched the song and music video multiple times, and the more I did, the more I enjoyed it. The hook and the overall optimistic Cali vibe of the video all left a positive vibe in me that I took with me into my day following it.

The Internet Guide for Rappers – 10 Steps to Establish Your Artist’s Online Presence and Branding [eBook]

By 44faced on Jun 24, 2016 in eBooks - 1 Comment

The Internet Guide for Rappers: 10 Steps to Establish Your Artist's Online Presence and Branding [eBook]

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The Internet Guide for Rappers: 10 Steps to Establish Your Artist’s Online Presence and Branding is an eBook guide for rappers to take control of how they are perceived. According to the principle, “if you do not brand yourself, you will be branded,” by implementing the steps in this guide, you will learn how to stand out among the millions of other rappers out there.

What Will “The Internet Guide for Rappers” Give You?

The Internet Guide for Rappers will give you the ability to:

  • Project a consistent set of values, strengths, motivations, beliefs and interests in your online presence
  • Avoid oversights and mistakes that many aspiring artists make, which end up costing them their reputation
  • Find what makes you unique as an artist, and learn how to emphasize that uniqueness in your communications
  • Gain the confidence to present yourself in a concise, professional manner to any intended audience, from potential sponsors to your fans
  • Write an impressive, comprehensive artist bio relevant to every audience
  • Make photos that will communicate your strengths, motivations and uniqueness
  • Use a communication plan example template and printable checklist to plan your networking activities with various people, audiences and communities in the upcoming 12 months

Why Did I Write “The Internet Guide for Rappers”?

I wrote The Internet Guide for Rappers after having worked with rappers, artists and producers, and seeing common mistakes repeating themselves. Either I would keep getting asked the same questions, or I would see some lack in the artist’s online presence or the way the artist was organized, which was holding them back.

I designed The Internet Guide for Rappers also as a DIY guide for artists to take control of their digital presence and career. The guide aims to be practical and hands on. It is made of actionable steps to realize each of the points. It also takes online presence and branding from the ground up; all the way from rethinking your artist name, to how you’ll plan your every action in the upcoming 12 months in order to reach your goals.

Here’s what The Internet Guide for Rappers includes:

Introduction

What is The Internet Guide for Rappers, and what will it give you?

Step 1. Choose Your Artist Name

A step-by-step process of scrutiny on your artist name: its strengths, weaknesses, what you can change, and what you can’t.

Step 2. Get Your Artist Name on All the Web Property You Can

A one-time task that will set the foundation of your artist name’s online real estate.

Step 3. Characterize Your Artist Profile

An essential process that will guide you to find what will make people want to become your loyal advocates.

Step 4. Write Your Artist Profile Statement

Frame the perception you want others to have of you as an artist in a 1-2 sentence zipped format.

Step 5. Write Your Artist Bio

How to put together a snapshot of your strengths, motivations and uniqueness as a rapper, including examples.

Step 6. Make Your Artist Photos

What kinds of photos you need to have of yourself, and tips for how to make yourself more photogenic.

Step 7. Create a Communication Plan

A guide for how to plan your networking in the upcoming 12 months in order to help you realize your goals, and also to open you up to new opportunities.

Step 8. Implement Your Communication Plan

A checklist for you to apply across all your communication channels to maximize the impression you make.

Step 9. Setup Your Artist Profile as an Extension of Your Personal Brand

The importance of differentiating your artist profile and your personal brand from the very beginning, and how to setup your artist profile as an extension of your personal brand.

Template 1: Artist Characterization Template

A guide to fill out your artist characterization, as described in “Step 3. Characterize Your Artist Profile.”

Template 2: Artist Bio Template

The must-have parts of every artist’s bio to help you write your bio comprehensively and quickly, as described in “Step 5. Write Your Artist Bio.”

Template 3: Communication Plan Example Template

One example of how a 12 month communication plan looks like, for you to apply to your own networking actions over the next 12 months, as described in “Step 7. Create a Communication Plan.”

Template 4: Communication Plan Checklist

Template of the communication plan checklist described in “Step 8. Implement Your Communication Plan” for you to apply across all your communication channels, to maximize the impression you make.

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Artist Bio Template

By 44faced on Jun 17, 2016 in eBooks - 0 Comments

Here’s an artist bio template to help you write your artist bio with.

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Artist Bio Template

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Artist Characterization Template

By 44faced on Jun 17, 2016 in eBooks - 0 Comments

Here are printable sheets of the questions that form your artist characterization.

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Artist Characterization Template

Artist Characterization Template 2 of 3

Artist Characterization Template 3 of 3

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The Importance of Differentiating Between Your Artist Profile and Your Personal Brand From the Very Beginning

By 44faced on Jun 16, 2016 in eBooks - 0 Comments

Artist Brand vs. Personal Brand

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What’s the difference between your artist profile and your personal brand?
As mentioned, your artist profile leads primarily with your artist name.
But in many cases, people will think of your real name together with your artist name.

Your personal brand is everything represented under your real name.
It is already interlinked with your artist profile from the very beginning.
you need to take that into consideration as you develop these brands.

You can think of your artist profile led by your artist name as your business brand,
and your real name as your personal brand. In a lot of businesses,
the business leaders represent the same values, ethos, beliefs and interests of their business.
These qualities guide who the business leaders communicate with,
how they communicate, and how they’re perceived.
Business leaders who communicate these qualities genuinely and consistently
over time end up becoming recognized for sharing those qualities with their companies.
For example,
Dr. Dre and Beats by Dre,
Steve Jobs and Apple,
Richard Branson and Virgin.

Likewise, when setting up your artist name as your brand,
you need to take a hard look at the person behind the artist.
You need to make sure the two versions of how you’re perceived complement themselves and
maintain that consistency of presenting your strengths, motivations and uniqueness.

If you fail to do that and neglect your personal brand, you run the risk of
your professional profile being “amateurized” by the things people will find online connected to your real name.
The most obvious instance is with Facebook.
On Facebook, you’re usually identifiable by your real name, and
you keep in contact with your friends from school and family.
So think what would that photo of you drunk at a party communicate to
A&R reps of a label you might want to sign to?
What would all kinds of statuses and comments that are only
relevant to a handful of your close friends and family communicate to the fan base you want to grow?

Also, a lot of networks you will be on require that you identify yourself with your real name.
For example, Facebook, Linkedin, Google+.
people interested in finding out more about you,
whether the “real life you” or the “artist you,”
will search for your artist name and your real name, and in those searches,
will find results from both your artist name and your real name.

So by understanding the connection between your artist profile and your personal brand,
you can maintain consistency in the values, strengths, motivations and uniqueness you project,
and the perception you create.
whether or not you like the idea of branding yourself and your artist name,
the principle is very simple:
If you don’t brand yourself, you will be branded by others.
So follow this advice to setup your personal brand and have your artist profile as an extension of it…

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Step 10. Setup Your Artist Profile as an Extension of Your Personal Brand

By 44faced on Jun 16, 2016 in eBooks - 0 Comments

10. Setup Your Artist Profile as an  Extension of Your Personal Brand

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Step 1. The Google Search

Similarly to how you ran a google search for your artist name in “Step 1. Choose Your Artist Name,”
run a Google search for your real name.
Note how you’re represented (if at all),
and which pages are at which ranks.

Check up to about 50 results.

Also, search in boardreader.com and socialmention.com to see
what’s being said about your name in forums and social media.

Step 2. The ID Clean

Remove any of the following you can already identify from your Google search:
Inactive accounts
Negative comments
Inappropriate photos and statuses

Step 3. The Privacy Setting Adjustment

Identify the goals and audiences of the social media pages you run under your real name.
For example, your personal Facebook profile page, your LinkedIn page, and your About.me page.
Make sure the privacy settings are adjusted so that you’re sharing
the appropriate materials to the appropriate people.

Step 4. The Personal Brand Characterization

Review the questions listed under “Step 3. Characterize Your Artist Profile” and
write the answers relevant to your personal brand.

Note any differences between how you want to be perceived by your real name as opposed to
how you want to be perceived by your artist name.
Why are these differences there?
Answer that to yourself, as it could be very well justified.

Then, create a plan for how to manage these differences.

Check these differences in relation to your profile statement,
your bio, your photos, and your communication plan, and
see where to implement this personal + artist profile branding fusion.

For example, you might be known for doing unexpected, bizarre things under your artist name,
but in real life you’re a quiet, intelligent person.
So how can you reconcile this difference to your advantage?
One possibility is to do the occasional non-music related update: Posting about things that show
your human side and vulnerabilities can be a great way to get people more attached to you.
Post a status about your sister having a baby, or
about some non-music related interests you have, like some
intelligent insight into a movie you watched, a book you read, or something that happened in the news.

The goal is that you’re 100% confident and comfortable with being able to fuse
your real name and your artist name (i.e. John “Artist Name” Smith)
in any communication you’re in. Also, that you know this fusion works to your
professional advantage. To end with, let’s take a look at the
opening paragraph of 2 Chainz’ Wikipedia page, which is just one of many
examples of such a fusion:

Tauheed Epps (born September 12, 1977),
better known by his stage name 2 Chainz (formerly Tity Boi),
is an American rapper from College Park, Georgia.
He initially gained recognition for being one-half of the Southern hip hop duo Playaz Circle,
alongside his longtime friend and fellow rapper, Earl “Dolla Boy” Conyers.
They are perhaps best known for being signed to
fellow Georgia-based rapper Ludacris’ Disturbing tha Peace label,
as well as their debut single “Duffle Bag Boy”.
Source: Wikipedia

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Step 9. Implement Your Communication Plan

By 44faced on Jun 16, 2016 in eBooks - 0 Comments

Step 9. Implement Your Communication Plan

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When implementing your communication plan,
check out this to-do checklist for you to apply across all
your communication channels to maximize the impression you make.

Print it out and mark each action as you do it.

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Communication Plan Checklist

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