Step 10. Setup Your Artist Profile as an Extension of Your Personal Brand
Step 1. The Google Search
Similarly to how you ran a google search for your artist name in “Step 1. Choose Your Artist Name,”
run a Google search for your real name.
Note how you’re represented (if at all),
and which pages are at which ranks.
Check up to about 50 results.
Step 2. The ID Clean
Remove any of the following you can already identify from your Google search:
Inappropriate photos and statuses
Step 3. The Privacy Setting Adjustment
Identify the goals and audiences of the social media pages you run under your real name.
For example, your personal Facebook profile page, your LinkedIn page, and your About.me page.
Make sure the privacy settings are adjusted so that you’re sharing
the appropriate materials to the appropriate people.
Step 4. The Personal Brand Characterization
Review the questions listed under “Step 3. Characterize Your Artist Profile” and
write the answers relevant to your personal brand.
Note any differences between how you want to be perceived by your real name as opposed to
how you want to be perceived by your artist name.
Why are these differences there?
Answer that to yourself, as it could be very well justified.
Then, create a plan for how to manage these differences.
Check these differences in relation to your profile statement,
your bio, your photos, and your communication plan, and
see where to implement this personal + artist profile branding fusion.
For example, you might be known for doing unexpected, bizarre things under your artist name,
but in real life you’re a quiet, intelligent person.
So how can you reconcile this difference to your advantage?
One possibility is to do the occasional non-music related update: Posting about things that show
your human side and vulnerabilities can be a great way to get people more attached to you.
Post a status about your sister having a baby, or
about some non-music related interests you have, like some
intelligent insight into a movie you watched, a book you read, or something that happened in the news.
The goal is that you’re 100% confident and comfortable with being able to fuse
your real name and your artist name (i.e. John “Artist Name” Smith)
in any communication you’re in. Also, that you know this fusion works to your
professional advantage. To end with, let’s take a look at the
opening paragraph of 2 Chainz’ Wikipedia page, which is just one of many
examples of such a fusion:
Tauheed Epps (born September 12, 1977),
better known by his stage name 2 Chainz (formerly Tity Boi),
is an American rapper from College Park, Georgia.
He initially gained recognition for being one-half of the Southern hip hop duo Playaz Circle,
alongside his longtime friend and fellow rapper, Earl “Dolla Boy” Conyers.
They are perhaps best known for being signed to
fellow Georgia-based rapper Ludacris’ Disturbing tha Peace label,
as well as their debut single “Duffle Bag Boy”.
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The Internet Guide for Rappers – 10 Steps to Establish Your Artist’s Online Presence and Branding [eBook]Get PDF Version Get Kindle Edition
What is The Internet Guide for Rappers, and what will it give you?
A step-by-step process of scrutiny on your artist name: its strengths, weaknesses, what you can change, and what you can’t.
A one-time task that will set the foundation of your artist name’s online real estate.
An essential process that will guide you to find what will make people want to become your loyal advocates.
Frame the perception you want others to have of you as an artist in a 1-2 sentence zipped format.
How to put together a snapshot of your strengths, motivations and uniqueness as a rapper, including examples.
What kinds of photos you need to have of yourself, and tips for how to make yourself more photogenic.
A guide for how to plan your networking in the upcoming 12 months in order to help you realize your goals, and also to open you up to new opportunities.
A checklist for you to apply across all your communication channels to maximize the impression you make.
The importance of differentiating your artist profile and your personal brand from the very beginning, and how to setup your artist profile as an extension of your personal brand.
A guide to fill out your artist characterization, as described in “Step 3. Characterize Your Artist Profile.”
The must-have parts of every artist’s bio to help you write your bio comprehensively and quickly, as described in “Step 5. Write Your Artist Bio.”
One example of how a 12 month communication plan looks like, for you to apply to your own networking actions over the next 12 months, as described in “Step 7. Create a Communication Plan.”
Template of the communication plan checklist described in “Step 8. Implement Your Communication Plan” for you to apply across all your communication channels, to maximize the impression you make.